What is kept on your device
None of these are cookies in the old sense. They are entries in your browser's own storage, which the rules treat identically. There are six, and this is all of them.
| Name | What it is | How long | Needs your yes |
|---|---|---|---|
rl_consent | Whether you said yes or no to the question above, so you are not asked again on every page. | Until you clear this site's data, or change your answer. | No, see below |
rl_consent_at | When you answered. Kept so we can show, if asked, that the choice was made rather than assumed. | As long as the answer itself. | No, see below |
rl_consent_region | Which set of rules applied where you were, so a decision made under one regime is not read as one made under another. | As long as the answer itself. | No, see below |
rl_pid | A random string with no meaning outside this site. The whole of it is 22 characters of noise. It is what lets the same browser be recognised on a later visit, so an enquiry can be traced back to the advert that caused it. | Until you clear this site's data or say no. | Yes |
rl_sid | A second random string identifying this one visit, so a session can be counted as a session. | Thirty minutes after you stop doing anything. | Yes |
rl_sid_at | The moment of your last action, which is how the thirty minutes above is measured. | As long as the visit id. | Yes |
The first three are the record of your answer. They are kept whichever way you answered, including when you say no, because the alternative is asking you again on every page, and which is worse for you as well as for us. That exemption is written into the rules for exactly this case.
What reaches our servers
| What | What it is for |
|---|---|
| The page you are on and the address that sent you here | To count which pages people arrive at and which ones they leave from. |
| Campaign tags in the link you followed: the utm_ values, and the click identifiers Facebook, Google and TikTok add | To tell which advert produced an enquiry. This is the one that decides where money gets spent. |
| Where you click, how far down you scroll, and how long the page was actually in front of you | To find the parts of a page that are ignored, and the things people click that are not buttons. |
| The name of the form field you stopped at, if you started a form and did not finish | To find the question that loses people. Never what you typed into it. See below. |
| How far through a video you got | To tell whether the video is doing its job. |
| The width of the screen you are reading this on | A click halfway across a page is one thing on a laptop and another on a phone. Without this the two get averaged into a picture of neither. |
If you fill in a form, the random browser id above is passed to the customer records system along with the details you typed, so the business can see which advert brought you in. From that moment the two are connected: the id stops being anonymous and becomes part of your enquiry.
What is never collected
- Anything you type. Not names, not emails, not card details, not passwords. The beacon reads the NAME of a field and never its contents, and nothing in it reads a password field at all.
- Your IP address. It is used for a fraction of a second to tell one visitor from another and is never written down. If you have said no, that calculation is scrambled with a key that changes at midnight, so even we cannot connect today's visit to tomorrow's.
- Recordings of your screen or your mouse. No session replay, ever.
- Anything sold, rented or handed to a data broker. The data exists to tell one business which of its own adverts work.
If you say no
Nothing is written to your device and anything already there is deleted. The visit is still counted, because the page is still a page somebody looked at, but it is counted using a number worked out on our server from the request itself, mixed with a key that is thrown away and replaced every midnight. Come back tomorrow and there is no way to know it was you. That is the honest trade: we lose the ability to recognise you, and keep the ability to count how many people read the page.
Changing your mind
Withdrawing has to be as easy as agreeing, so look for a Cookie settings link in the footer of the site you came from. Pressing it brings the question back and whatever you choose replaces your last answer. Clearing that site's data in your browser does the same thing.
How long it is kept
We delete everything we hold about a visitor 13 months after their last visit. Ask us to erase yours sooner and we will, within 30 days.
Who holds this, and who to ask
Revline Group Ltd decides that this measurement happens, and runs the software that does it. There is no third party in between and nothing here is shared with one.
You have the right to ask what is held about you, to have it corrected, to have it deleted, and to object to it being collected at all. austin@revlinehq.com reaches Revline. If you are not satisfied with the response, you can complain to the Information Commissioner at ico.org.uk.
Last updated 13 August 2026